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Exponentially increase your sales by integrating automation in your marketing

fundraising marketing May 10, 2023

Automation is the ultimate game changer. Automation allows you to set up a process and then watch it run behind the scenes while you move on the next to do item on our massive to do list.

About 10 years ago, I worked for a small fundraising company with 3 employees earning about $250,000 in annual revenue. We knew we had to do something to grow, but really didn’t want to hire more employees. So… we started looking at options.

We found a Customer Relationship Management system (CRM) that would allow us to automate a lot of our marketing. We didn’t know if it would work, but we jumped in and made the purchase. It was my job to learn the system and implement it. YIKES!

So that is what I did, I spent countless hours on tutorials, phone support and more but when all was said and done, I had set up a system that could create a stream of actions such as emails, texts, and phone calls that created the feeling of personalized follow up that people loved.

In fact, this company grew from $250,000 in annual revenue to over $500,000 in annual revenue in only 1 year! That increase was simply a result of automated email campaigns and marketing that allowed us to leverage our time and increase follow up all at the same time.

It was a win. I would encourage you to start looking into these systems to see if they may work for you. You won’t regret it.