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Which social platforms should I be using right now?

fundraising marketing Apr 16, 2023

Social media is a major buzz word right now. If you are reading articles or watching videos about social media, it is likely you are feeling the pressure to get your school up and running on all platforms. 

I have good news for you! You only need to pick a couple to use; just make sure you use them well. 

So how do you choose? Well, below are three that I recommend focusing on and a few guidelines for you to consider when marketing with social media. 

Facebook- If your target demographic is 35+, you definitely want to be on Facebook. Even grandparents have jumped on the bandwagon and are setting up accounts. 

Instagram- One great thing about IG is that if you have a FB account, you can link your IG account and, with the click of the mouse, make the same post in both spaces. What a time saver!?! So the question really is... what are you waiting for? Create that IG account now!

YouTube- Video is only going to grow in popularity in the future. Spending a little bit of money creating a promotional video as well as grabbing a few testimonials is an easy way to get your youtube channel up and running. This is worth it!

If you are nervous because you don't know what are doing, that is okay! Some action is better than no action so just get started and you will figure it out along the way. It does not have to be perfect!